CLV forecasts the total cash flow an organization may obtain from the extensive-term interaction by using a customer. This indicator assists firms identify just how much to take a position in customer acquisition and retention initiatives, and is particularly suitable in measuring the extensive-term value produced by direct mail marketing. https://automatedcardsending22335.thechapblog.com/30089057/the-smart-trick-of-customizable-templates-that-no-one-is-discussing