- Present better data to serps to enhance their knowledge of your organization and from the content material on your website. In 2009, Google further refined snippet success by introducing “rich snippets.” Rich snippets function a “sneak preview” for listings about the SERP and will complement search query success with https://addons.prestashop.com/es/seo-posicionamiento-buscadores/31857-google-rich-snippets-automatico-json-ld-opengraph-seo.html